Professional Beauty Association Supports Women with Cancer
The Professional Beauty Association - a Women In Government Business Council member that advances the professional beauty industry through education, charitable outreach, and advocacy - is a proud collaborator of the Look Good Feel Better program for cancer patients.
Established in 1989, the Look Good Feel Better program is free of charge and teaches beauty techniques to those who are experiencing appearance-related side effects from cancer treatments. Workshops are offered at hospitals and cancer centers nationwide and include techniques on skin and nail care, cosmetics, wigs and turbans, accessories and styling, all with the goal of boosting self-confidence and providing a sense of normalcy for patients undergoing strenuous medical treatments. Look Good Feel Better is open to all women experiencing cancer who are undergoing chemotherapy, radiation, or other forms of treatment.
The fully licensed beauty professionals who support the program are provided training and certified by the Professional Beauty Association, the Personal Care Products Council Foundation, and the American Cancer Society. As this is a ‘train the trainer’ program, these individuals then go on to train local professionals in their own states to grow the program, and also participate in continuing education courses.
Online tutorials, a virtual makeover tool, and other resources are available on the Look Good Feel Better website, which can be accessed for free by the patients engaged with the program. Self-mailer kits including a DVD course and a 24-hour hotline also are offered for those who may not have Internet access or the ability to travel to a workshop.
Look Good Feel Better volunteers held 15,000 workshops across the United States in 2015, serving 50,000 women undergoing cancer treatments. Rachel Molepske, Director of Leadership Operations and Charitable Programs noted, “We are always looking to expand the reach to more patients. We’d love to increase the number of workshops on an as-needed basis since the ultimate goal is to reach as many patients as possible.”
These workshops are step-by-step makeover sessions led by certified beauty professionals using products donated by Personal Care Products Council member companies. Safety and sanitation are top priorities as cancer patients undergoing treatments are immuno-suppressed. Each workshop is a two hour session conducted in an intimate setting of five to ten participants and includes a 12-step skin care and makeup lesson, nail care techniques, and professional advice on how to deal with hair loss using wigs, scarves, hats, hairpieces, and other accessories.
Upon completion of the program, women are provided with take home instruction booklets and complimentary cosmetic kits in shades that match their skin tones. Kits include a variety of products demonstrated during the workshop such as cleanser, moisturizer, concealer, powder, foundation, eye shadow, eyeliner, lipstick, lip liner, blush - with each kit valued at $250 in donated product.
Molepske adds, “We’d like people to know about the program, so if you know someone, please recommend it!” There’s a program finder on the Look Good Feel Good website to help patients register for workshops. She also encourages licensed professionals to volunteer for the program as well. For more information, please visit lookgoodfeelbetter.org.